How to Humanize Your Content & Copy
Not too long ago, content and copywriting were seen as more of a task than an art. Content […]
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Copywriting
Should You Replace Your Copywriter or Content Writer With an AI Writing Tool?
When it comes to creating high-quality content that resonates with audiences and encourages engagement, copywriters and content writers
Should You Replace Your Copywriter or Content Writer With an AI Writing Tool? Read More »
Why the “About Us” Page is the First You Should Write for Your Website
Successful marketers are those who don’t assume that their audience knows who they are—they tell them. After all,
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Your Brand Voice: How to Stop It From Changing With the Wind
Have you ever felt that a specific copywriter just knew how to capture your brand voice perfectly? Maybe
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To Retainer or Not to Retainer!
If you’ve worked with freelancers before, you’ve probably had the experience of them going MIA halfway through a
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Copywriter vs. Content Writer: Which One Does Your Business Need?
You know your business will need written content soon, but you’re not sure if you need a copywriter
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The 7 Essential Components of a Content Brief
I often hear business owners complaining that their content writer doesn’t ‘get’ them. They had one thing in
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